“In sales, a referral is the key to the door of resistance.”
-Bo Bennett
-Bo Bennett
Michael Power
Michael Power is an advertising character, the cornerstone of a massive marketing campaign by Guinness to promote its products in Africa. The character is played by actor, model, and spokesman Cleveland Mitchell, who was born in Jamaica and raised in Great Britain. It is one of the most well-known alcohol advertising campaigns in Africa.
If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results.